VIP Coaching & Development Services
London and West Midlands
07840 85 8786
Investment in coaching in the organisation will see a return in benefits attributable to improved leadership, communication and team working across the organisation.
or call: 07840 858 786
Return on Investment studies reported in People Management, Harvard Business Review, Personnel Today, and the ROI Institute all stress the importance of measuring the ROI on investment in executive and leadership coaching.
In summary, generally, for every £1 spent on high-level coaching, the executive and the organisation will typically see a return on investment of somewhere between £5 and £10 in benefits attributable to improved leadership, communications and team working across the organisation resulting in higher levels of motivation and achievement.
Why invest with VIP Coaching?
In a series of articles within the Harvard Business Review, the various merits of coaching are evaluated. Here are some extracts, along with a link to the full article:
Read the full Harvard Business Review article here...
Article by Diane Coutu and Carol Kauffman:
Following a HBR Survey of coaches, the findings reveal: Today, most coaching is about developing the capabilities of high-potential performers. So, do companies and executives get value from their coaches? When we asked coaches to explain the healthy growth of their industry, they said that clients keep coming back because “coaching works”.
There’s no question that future leaders will need constant coaching. As the business environment becomes more complex, they will increasingly turn to coaches for help in understanding how to act. The kind of coaches I am talking about will do more than influence behaviors; they will be an essential part of the leader’s learning process, providing knowledge, opinions, and judgment in critical areas.
by David B. Peterson
Today, coaching is a popular and potent solution for ensuring top performance from an organization’s most critical talent. Almost half the coaches surveyed in this study reported that they are hired primarily to work with executives on the positive side of coaching—developing high-potential talent and facilitating a transition in or up. Another 26% said that they are most often called in to act as a sounding board on organizational dynamics or strategic matters.
According to the Harvard Business Review Survey of Coaches and some experts invited to comment on the findings, almost half of those who engage a coach are looking to develop high potentials or facilitate transition.
Although coaches are not hired to address personal issues, around two thirds assist executives with personal issues, reflecting the need to keep a work-life balance and how issues at work will have an effect on our personal lives and vice versa. Although other stakeholders may well be involved in initiating coaching, particularly in the corporate environment, in almost a third of cases, it is the coachee who decides to embark on the coaching journey.
The Growth in Coaching
According to a Forbes article:
This growth in coaching is due to a heightened focus on developing high potential leaders (rather than a remedial effort to help derailing employees), and the leaders themselves say it is working...
Effective executive coaches make no assumptions about what the client needs to function successfully. Instead, they work from the executive’s agenda to help the client accelerate the development of the insight needed to deliver the desired change, whether that’s enhanced communication, time management, building high performance teams, or some other area of focus. Self-reliance, and not dependency, is the goal.
Access the Forbes article here...
Research by the Full Potential Group indicates that only 20% of organisations consistently measure their coaching activities, according to an article that appeared in Personnel Today.
The most commonly applied evaluation of coaching interventions is ‘informal’ measurement via anecdotal or intuitive assessment: this method is used in 77% of one-to-one and 23% of group coaching programmes. ‘Harder’ bottom-line-related business measures are used far less frequently by employers.
So, what can you do to measure this effectively?
Designing ROI evaluation activities for coaching is not as difficult or time-consuming as people might imagine. Look at both the ‘hard’ business measures – including questionnaires, interviews, surveys, and focus groups to evaluate improvements around increases in sales and productivity, accountable profit, reductions in cost, and so on, and ‘soft’ behavioural measures – such as 360° assessments, and customer and employee surveys.
Read the full article: Trade Secrets: Measuring the Impact of Coaching
This guide shows the importance of the relevance of coaching experience in a similar setting for 65% of those who engage in coaching, closely followed by a clear methodology:
Coaching borrows from both Consulting and Therapy
Key factors include Coaches supporting Executives in managing goal setting, asking the right questions and focusing on individual behavioural change.
When you access VIP Coaching, you engage coaches who are experienced in working with individuals and organisations of all sizes and from a range of sectors, including engineering and manufacturing, retail and business-to-business, sales and marketing, public services and charities.
Your coach or coaches will provide dedicated support tailored to meet your specific needs and aspirations, they can access a range of tools and techniques that will ensure you are fast-tracked to success and receive VIP service and support each step of the way.
As a VIP coaching client, you and your team or organisation's employees receive free membership of the VIP Success Club that provides opportunities to attend webinars, workshops and other VIP events. There is an extensive library of resources available for you and team members to access.
or call: 07840 858 786
We help you to aim high and map out your journey with clear milestones.
We help you to boost your inner resources and take the necessary steps towards progress.
We empower you to make a positive change and maintain the trajectory towards your success.
We support you when you need it most and stretch your skills to reach even bigger goals.
Find out if Coaching is Right for You?
Book a 45-minute taster / chemistry coaching session (only available on Thursdays in London or Fridays in West Midlands) £45. This amount will be discounted either off your next session booking or off your 3 x 1-hour sessions booking.
or call: 07840 858 786